About Yumeira: Waterproof Gold Plated Jewellery Made for the UAE
Yumeira Premium Jewelry is a UAE based online jewellery brand selling 18K gold plated stainless steel pieces built for daily wear in this climate. Every piece is manufactured in Thailand, priced between AED 95 and AED 120, and delivered free anywhere in the UAE within 2 to 4 business days, with cash on delivery available. We started Yumeira for one reason: women here were stuck choosing between real gold they were afraid to wear and fashion jewellery that turned black after a single beach day.
Yumeira at a glance
| Brand name | Yumeira Premium Jewelry |
|---|---|
| Based in | United Arab Emirates |
| Operated by | Hootivo Digital Marketing Services LLC, licensed for e-commerce in the UAE |
| What we sell | 18K gold plated stainless steel necklaces, bracelets, earrings, rings and anklets |
| Manufactured in | Thailand |
| Price range | AED 95 to AED 120 |
| Delivery | Free across all seven emirates, 2 to 4 business days |
| Payment | Card payments and Cash on Delivery |
| Returns | 7 days from delivery |
| Warranty | 6 months, covering manufacturing defects and fading under normal daily wear |
| Independent testing | TÜV Rheinland (Thailand), report number 242147025-03, representative sample |
Our mission
Quality jewellery in the UAE should not force a choice between a price you can justify and a piece you can actually wear. That gap is the reason Yumeira exists.
Our mission is simple to state and hard to execute: give people in the UAE 18K gold plated jewellery that stays tarnish free, waterproof and sweat proof through real daily use, at a price that does not make you think twice. Not a compromise product. Not disposable fashion jewellery with a shorter life than the box it came in.
Everything we decide is filtered through one question. Does this keep the quality up or bring the price down? If it does neither, we do not do it. That is why the range stays between AED 95 and AED 120, why we work with one manufacturer instead of the cheapest one available each season, and why we publish our lab report number instead of asking you to take our word for it.
The problem we started with
The UAE is one of the hardest places in the world to wear jewellery. Summer humidity sits high for months. You move between air conditioned offices and 45 degree afternoons. You swim, you use the gym, you apply perfume and sunscreen every single day. Plated jewellery designed for a mild European climate simply does not survive that routine.
Before we launched, we kept hearing the same three sentences from women in Dubai, Abu Dhabi, Sharjah and Ajman. The necklace went black after one weekend at the beach. The earrings made her ears itch within an hour. The gold finish wore off the ring in three weeks, right where it touched the skin.
The usual advice was to buy real gold instead. That is not a solution for most people. A simple 18 karat gold chain in the UAE costs several thousand dirhams, and once you own it, you take it off before the shower, before the gym, before the pool. You end up owning jewellery you are too careful to actually wear.
Why we chose stainless steel over brass
Most affordable fashion jewellery uses a brass or copper alloy base with a thin layer of gold on top. That base is the real problem. Once the plating wears through at a single contact point, the alloy underneath reacts with sweat and skin, and you get the green mark and the black discolouration people complain about.
We built our range on a stainless steel core instead, plated using a vacuum coating process rather than standard flash plating. Our manufacturing partner in Thailand specialises in this process. Thailand has one of the most established jewellery manufacturing industries in Asia, and working there gave us access to production quality we could not source at this price point elsewhere.
Stainless steel is not a marketing word. It is the reason a Yumeira piece behaves differently in humidity than a brass based piece at the same price.
What independent testing actually showed
TÜV Rheinland (Thailand), lab report number 242147025-03, model 87379-0.
A representative 18K gold plated stainless steel bracelet from our range was tested against EU REACH standards. The results: lead not detected, cadmium not detected, nickel release not detected.
We want to be precise about what this means. The report covers one representative sample, not every individual item in our catalogue. It is evidence that our production standard is sound. It is not a blanket guarantee attached to each piece, and we will not present it as one.
Nickel is the most common cause of metal allergy reactions. Lead and cadmium are the two substances most often flagged in low cost imported jewellery. Those three results are the ones that matter most for something you wear against your skin every day.
We share the report number openly because a claim you cannot check is not a claim, it is an advertisement. If you want to verify it before you buy, message us on WhatsApp and we will send you the document.
What waterproof means, and what it does not
Waterproof is used loosely across this entire category, so here is our definition.
Yumeira pieces are made to handle water and the things that come with daily life in the UAE: showering, washing your hands repeatedly, sweating through a workout, swimming in a pool or in the sea. You do not need to remove them for any of that. That is the freedom the material buys you, and it is the whole point of the brand.
What we will not tell you is that any piece of jewellery is indestructible. Deliberate abrasion, harsh chemicals, chlorine tablets, bleach and industrial cleaning products will damage a plated finish, and they will damage solid gold too. Treat your pieces reasonably and the finish holds. We explain the full reasoning in our guide on whether you can shower, swim or work out in gold plated jewellery.
How we price, and why
Our range sits between AED 95 and AED 120. That is a deliberate position, not a discount strategy.
Below this range, you are almost always buying a brass base with thin plating, whatever the listing says. Above it, you move into brands that price for their marketing rather than their materials. We keep the range narrow so you never have to work out which of our pieces is the properly made one. They are all made the same way.
You will not find permanent sale badges or fake compare at prices on this store. A price that is always crossed out was never a real price.
Buying from Yumeira in the UAE
- Free delivery across all seven emirates. Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain, in 2 to 4 business days.
- Cash on Delivery. Pay when the parcel reaches you, if you prefer not to pay online.
- 7 day returns. The full terms are on our return and exchange policy page.
- 6 month warranty covering manufacturing defects and fading under normal daily wear.
- WhatsApp support. Message +971 56 598 2464 before you order if you want to check sizing, materials or stock. Most people here would rather ask on WhatsApp than fill in a form, and we answer there.
Who is behind Yumeira
Faraz Ahmed
Founder, Yumeira Premium Jewelry
I run Hootivo Digital Marketing Services LLC, a UAE licensed agency, and Yumeira started as our own project rather than a client's.
Working with UAE brands, I kept seeing the same pattern in customer feedback across the jewellery category. People were not complaining about design. They were complaining that the piece did not last. The finish wore off, the skin reacted, and the product was in a drawer within a month. The market was well supplied with options and badly supplied with pieces that survived actual UAE conditions.
So instead of advising someone else on it, we built the brand ourselves. Yumeira is operated directly by our team in the UAE, from sourcing and quality checks to the content on this page and the WhatsApp message you get when you ask a question. There is no middle layer between you and the people making the decisions.
If a piece does not perform the way this page says it will, message me. That is the whole point of putting my name here.
What we will not claim
Trust in this category is low for a reason. Almost every brand says waterproof, almost every brand says hypoallergenic, and most of them cannot show you anything behind it. So here is what we avoid saying, on purpose:
- We do not say our jewellery is 100 percent anything. No material is.
- We do not say it can never cause a reaction. Skin sensitivity varies between people, and no brand can promise otherwise.
- We do not sell solid gold and we never describe our pieces as gold. They are 18K gold plated over stainless steel, and that is how they are labelled everywhere on this site.
- We do not use invented reviews, invented awards or invented customer numbers.
Being straight about the limits is what makes the rest of it believable.
Explore the collection
Start with our waterproof jewellery collection, which is the core of the range. From there you can browse necklaces, bracelets, earrings, rings and anklets. If you are buying for someone else, the gifts collection is arranged around the pieces people most often give, and every order arrives in presentation packaging at no extra cost.
New to the brand? Our best sellers are the safest first purchase, and new arrivals shows what we have added most recently.
Jewellery you can keep on
Free UAE delivery. Cash on delivery available. 6 month warranty.
Shop waterproof jewellery Ask us on WhatsAppQuestions about the brand
Is Yumeira a UAE based company?
Yes. Yumeira Premium Jewelry is owned and run by Hootivo Digital Marketing Services LLC, a UAE licensed company, and sells only within the United Arab Emirates. Orders ship domestically to all seven emirates, which is why delivery takes 2 to 4 business days rather than the two to three weeks typical of overseas jewellery orders.
Who owns Yumeira?
Yumeira Premium Jewelry was founded and is operated by Faraz through Hootivo Digital Marketing Services LLC, a UAE licensed company. Sourcing, quality checks, customer support and content are all handled directly by the same team rather than outsourced, which is why you reach a decision maker on WhatsApp rather than a call centre.
Does Yumeira sell real gold?
No, and we are direct about it. Yumeira pieces are 18K gold plated over a stainless steel core, not solid gold. Solid gold at this weight would cost several thousand dirhams per piece. Our range sits between AED 95 and AED 120, which is only possible because of the plated construction.
Where is Yumeira jewellery made?
All Yumeira pieces are manufactured in Thailand by a specialist jewellery producer. Thailand is one of the largest jewellery manufacturing centres in Asia. We work with the same partner across the entire catalogue, which is how the material standard stays consistent from one collection to the next.
Has Yumeira jewellery been independently tested?
Yes. A representative 18K gold plated stainless steel bracelet from our range was tested by TÜV Rheinland in Thailand under report number 242147025-03. Lead, cadmium and nickel release were all not detected against EU REACH standards. The report covers a representative sample rather than every individual item.
What warranty does Yumeira offer?
Every piece carries a 6 month warranty covering manufacturing defects and fading under normal daily wear. If a piece develops a genuine fault such as fading, a loose stone or a broken clasp, send us a photo on WhatsApp and we will arrange a replacement or refund. Misuse, accidents and normal surface scratching are not covered. Returns are handled separately under our 7 day return policy.
Can I pay cash on delivery?
Yes. Cash on delivery is available on all UAE orders alongside standard card payment. You pay the courier when the parcel arrives. Delivery itself is free across all seven emirates, so the amount you pay at the door is exactly the order total shown at checkout.
How do I contact Yumeira?
The fastest route is WhatsApp on +971 56 598 2464, where most questions are answered the same day. You can also email sales@yumeira.com or use the form on our contact page. General product questions are covered on the FAQ page.
Material and testing information on this page reflects the specification provided by our manufacturing partner and the TÜV Rheinland laboratory report referenced above. The laboratory report relates to a representative sample and is not a guarantee applied to each individual item. Last reviewed: September 2026.