Privacy Policy
This policy explains what personal data Yumeira Premium Jewelry collects when you visit yumeira.com or place an order, why we collect it, who we share it with, how long we keep it, and what you can ask us to do with it. We sell only within the United Arab Emirates. We handle personal data in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, and we operate under Federal Decree-Law No. 14 of 2023 on Trading by Modern Technological Means and Federal Law No. 15 of 2020 on Consumer Protection.
On this page
1. Who we are and who is responsible
| Store | Yumeira Premium Jewelry, yumeira.com |
|---|---|
| Operated by | Hootivo Digital Marketing Services LLC |
| Legal form | Limited Liability Company |
| Trade licence | No. 2646849.01, issued by Sharjah Media City (Shams) Free Zone Authority, Government of Sharjah |
| Licensed activities | E-commerce through websites (4791.10) and retail sale over the internet (4791.02) |
| Registered address | Sharjah Media City, Sharjah, United Arab Emirates |
| Authorised manager | Faraz Ahmed |
| sales@yumeira.com | |
| Phone and WhatsApp | +971 56 598 2464 |
| Markets served | United Arab Emirates only |
Hootivo Digital Marketing Services LLC is the data controller for the personal data described here, which means we decide what is collected and why, and we are accountable for it. Yumeira Premium Jewelry is the trading name under which we sell. We are licensed in the United Arab Emirates for e-commerce, and we sell to customers across all seven emirates.
2. What we collect
| Category | What it includes | When we get it |
|---|---|---|
| Contact and delivery details | Name, mobile number, email address, delivery address, emirate | When you place an order or message us |
| Order information | Items ordered, order value, payment method, order history, returns and warranty claims | At checkout and afterwards |
| Payment confirmation | Whether payment succeeded, the method used, and the last digits and card brand where Stripe supplies them | At checkout, from our payment processor |
| Messages | WhatsApp and email conversations with our team, including any photos you send with a return or warranty claim | When you contact us |
| Website and device data | Pages and products viewed, referring source, approximate location, device and browser type, IP address | Automatically, through cookies and analytics |
| Marketing preferences | Whether you subscribed, and whether you opened or clicked our emails | When you subscribe |
We never see your full card number. Card payments are processed by Stripe on Stripe's own systems. Your card number, expiry date and security code are entered into Stripe's secure fields, are not transmitted to us, and are never stored by us. Stripe processes that data as an independent controller under its own privacy policy.
For Cash on Delivery orders no payment data exists at all. We collect only the delivery details needed to bring the parcel to you and the amount for the driver to collect.
3. How we use it and on what basis
| Purpose | Basis |
|---|---|
| Processing, packing and delivering your order | Performance of our contract with you |
| Handling returns, exchanges and warranty claims | Performance of our contract and our obligations under UAE consumer protection law |
| Sending order confirmations, dispatch notices and tracking updates | Performance of our contract with you |
| Answering your questions on WhatsApp, email or the contact form | Your request |
| Sending marketing emails about new pieces and offers | Your consent, withdrawable at any time |
| Measuring how the website performs and which products people view | Our legitimate interest in running and improving the store |
| Measuring advertising and showing Yumeira ads on other platforms | Your consent through cookie settings |
| Preventing fraudulent orders and payment fraud | Our legitimate interest in protecting the business and our customers |
| Keeping transaction records required for accounting and tax | Legal and regulatory obligation |
We do not sell your personal data. We do not rent it, trade it, or pass it to anyone for their own marketing purposes.
4. Who we share it with
Your data goes only to the providers we need to run the store, and only the part of it each one needs.
Store platform and hosting
The store runs on Shopify, which hosts the website and holds order and customer records on our behalf.
Payments
Card payments are processed by Stripe, which receives the payment details you enter and returns the result to us. Stripe also performs fraud screening on transactions. We receive confirmation of the outcome, not your card details.
Delivery
Your name, delivery address and mobile number are passed to our delivery partner, Posta Plus, so the parcel can be delivered and the driver can call you on arrival. For Cash on Delivery orders they also receive the amount to collect. They use these details for delivery only, and they process that data under their own privacy policy.
Analytics and advertising
We use measurement and advertising tools that set cookies or receive event data about your visit:
- Google Analytics, Google Tag Manager, Google Ads and Google Merchant Center
- Meta, covering Facebook and Instagram advertising
- TikTok
- Snapchat
These tools can record which pages and products you viewed and whether you completed a purchase, so we can measure our advertising and show Yumeira ads to people who have visited the site. You can switch this off at any time through the cookie settings on this website.
Messaging
When you message us on WhatsApp, that conversation also sits on WhatsApp's systems under their own terms and privacy policy, not ours.
Legal disclosure
We may disclose data where a UAE authority, court or regulator requires it, or where it is necessary to establish, exercise or defend a legal claim.
5. Where your data is stored
Shopify, Stripe and the analytics and advertising platforms listed above operate servers outside the United Arab Emirates, so your personal data is stored and processed in other countries. We work only with established international providers that apply recognised security and data protection standards. By placing an order or using this website, you understand that your data may be processed outside the UAE for the purposes set out in this policy.
6. Cookies and tracking
Cookies are small files your browser stores. We use them for three things:
- Essential. Keeping your cart, session and checkout working. These cannot be switched off without breaking the store.
- Analytics. Understanding how many people visit, what they look at, and where they leave.
- Advertising. Measuring ad performance and showing Yumeira ads to people who visited the site.
Analytics and advertising cookies are controlled through the cookie settings shown on this website, and you can clear or block cookies at any time in your browser. Blocking essential cookies will stop checkout from working.
7. Marketing messages
We send marketing emails only to people who subscribed. Every email carries an unsubscribe link that takes effect immediately, without you needing to contact us.
We do not add customers to a marketing list automatically because they bought something, and we do not send unsolicited promotional messages to your WhatsApp number. Messages you receive on WhatsApp relate to an order, a question you asked, or a claim you raised.
8. How long we keep it
| Data | Kept for |
|---|---|
| Order and delivery records | As long as needed to complete the order, honour the 7 day return window and the 6 month warranty, and then for the period required for accounting and tax records |
| Customer account details | Until you ask us to delete the account |
| WhatsApp and email conversations | Up to 24 months, so we can refer back to an earlier order or claim |
| Marketing subscriber details | Until you unsubscribe |
| Analytics and advertising data | According to each platform's own retention settings |
9. Your rights and how to use them
Under UAE data protection law you can ask us to:
- Tell you what personal data we hold about you and give you a copy
- Correct anything inaccurate or out of date
- Delete your data, where we are not required to keep it for legal, accounting or tax reasons
- Stop using your data for marketing
- Restrict or object to certain processing
- Withdraw consent you gave earlier, at any time
- Receive your data in a portable format where that applies
To use any of these, email sales@yumeira.com from the address you used to order, or message us on WhatsApp from the number on your order. We acknowledge within 24 hours and complete requests within 30 days. There is no charge. We may ask one or two questions to confirm the request came from you, which protects your data from being released to someone else.
10. Security
The website runs over an encrypted HTTPS connection, so information you submit is encrypted in transit. Order and customer records sit inside Shopify's platform, with access limited to the people who need it to fulfil orders and answer support messages. Card data never reaches our systems, because Stripe handles it end to end.
No online system can be guaranteed against every possible breach, and we will not claim otherwise. If a breach affects your personal data and creates a genuine risk to you, we will notify you and the competent authority as required under UAE law.
11. Children
This store is intended for adults. We do not knowingly collect personal data from anyone under 18, and we do not market to children. If you believe a minor has provided us with personal data, contact us and we will delete it.
12. Changes to this policy
We update this policy when our practices, our providers or the applicable rules change. The date at the top always shows the current version, and material changes appear here before they take effect. We do not keep an archive of earlier versions, so if a specific wording matters to you, save a copy.
13. Contact and complaints
Contact us first
For anything in this policy, a data request, or a complaint about how we handled your information or your order:
| sales@yumeira.com | |
| WhatsApp and phone | +971 56 598 2464 |
| Response | Acknowledged within 24 hours, resolved within 30 days |
| Registered address | Hootivo Digital Marketing Services LLC, Sharjah Media City, Sharjah, United Arab Emirates |
Tell us your order number where there is one, and what outcome you want. Most complaints are resolved in a single exchange.
If we cannot resolve it
You keep every right available to you under UAE law, and nothing in this policy limits those rights. If you are not satisfied with our response, you can escalate:
- Personal data matters. The UAE Data Office, the authority responsible for personal data protection under Federal Decree-Law No. 45 of 2021.
- Consumer matters. The Consumer Protection Department at the UAE Ministry of Economy, reachable on 800 1222, or through the Ministry's consumer complaint service on its website.
- Emirate level. The Department of Economic Development in your emirate. In Dubai, complaints can be submitted through consumerrights.ae or the Dubai Consumer app.
We would much rather fix the problem ourselves first, so please come to us before going elsewhere. It is almost always faster.
Related pages: Terms and Conditions, Return and Exchange Policy, Shipping Policy, FAQs, Contact.